BBC and Tageanzeiger have recently reported as follows: One of the largest life insurers in North America will no longer offer contracts that do not include digital fitness tracking. John Hancock will now only sell “interactive” policies that collect health data via portable devices such as a Smartwatch or fitness tracker.
Policyholders can receive discounts and rewards, such as gift cards for achieving training goals. John Hancock said that customers would not have to register their activities for quality assurance – but they would not benefit from the discounts if they did not.
“The digitalization of customer relationships is now finally making its way into healthcare. New technologies offer various opportunities to strengthen and shape customer relationships. Visionarity is heavily involved in the application of fitness trackers, loyalty and incentive programs and gamification platforms to provide our customers in the insurance industry with the best opportunities to leverage digital technologies,” said Kolja A. Rafferty, CEO of Visionarity
Talk to us about how insured people become active customers and how expectations change perspectives. At our exclusive “1st Visionarity Business Breakfast 16th October 2018 in Zurich” there are still a few places available. Register today!